Launched as one of the mascot of Dubai Summer Surprises, Modesh proved to be an ever-smiling character ever since it was created, which was back in 2000. Modesh is now an international renowned brand, which is affiliated with more than thousand assorted products such as toys, food and products worth entertainment.
The success of Modesh is not only limited to the UAE. It has attained international recognition. The mascot is tremendously famous in the GGC. The popularity is apparent as he accepts various generosity tours, visiting schools and hospitals to spread smile and happiness. Around 10,000 children from 27 different schools present in Dubai gave a warm welcome to Modesh in the early 2010.
The Modesh goodwill tour is an example of the values of the Dubai Events and Promotional Establishment on the investing of local communities, by taking Modesh to visit his little fans across the GGC. Over the time of past years, the Modesh goodwill tours have taken him to various places such as, Qatar’s Hamad Medical Corporation, Bahrain’s Hope Institute for Special Education, Help Center is Jeddah, Saudi Arabia, Childcare Home in Oman and NBK Hospital in Kuwait.
Modesh is responsible for distributing treats and hugs for children. Treats include Modesh stuffed toys, educational CDs and much more. Modesh proves itself as a true ambassador of Smiles, by bringing smiles and lighting children’s faces by fulfilling their wishes.
Named after the mascot, The Modesh Friends Club is also another example of how this brand floods into little children’s life. The Modesh Friends Club is a summer guild, where the kids witness new possibilities and horizons through an educational program, arranged by the Dubai Events and Promotions Establishment. A perfect, safe and secure place where kids can have fun, learn new things, produce and strengthen their skills, make new friends and interact with them and use their summer vacation in a positive way is this place!